We’ve written extensively in recent months about how the worlds of marketing and digital are undergoing perhaps the biggest change since the widespread adoption of the computer, and the rise of the internet. Emerging tools like GenAI platforms, combined with shifting customer demands promise to reshape the fabric of our industries and create new requirements over the coming years. But what will be the top marcomms skills for 2025?
The pace of change within our specialist sectors is putting real pressure on both organisations looking to keep up with ever-changing customer demands, and also professionals themselves who are seeking ways to boost their employability and remain at the cutting edge of organisational requirements.
Of course, there will continue to be some evergreen skills that will always be in demand by marcomms employers. These include attributes like the ability to communicate both in writing and verbally and develop compelling narratives that resonate with your specific target audiences, plus creativity, stakeholder management and more.
However, there are several other core qualities that we’re increasingly seeing employers seek in their next generation of marcomms specialists.
Marcomms skills for 2025
Digital proficiency
Yes, this has been a requirement for roles for some years now, but in the space of the past 12-48 months customer demands for digital expertise have grown enormously. Professionals have to keep pace with evolving demands and emerging platforms like TikTok and now Bluesky, plus the ever-expanding range of other digital tools in areas like virtual reality (VR), augmented reality (AR) and more. This is not only limited to the more exciting and innovative tools, but also administrative-based, day-to-day planning platforms.
Subsequently, the marcomms specialist of 2025 will need to possess far more digital expertise than the comparable individual just a few short years ago. These requirements are likely to stretch ever further with the growing role that GenAI tools, like ChatGPT, CoPilot and DALL-E are likely to play in marcomms in the coming years. Those looking to secure the best available jobs on the market must not only recognise how to leverage these tools to their advantage, but also understand their limitations and ethical restraints. Equally, this growth will make the link between marcomms specialists and technical develop
