New Marketing and Communications Roles: What Are They And How Can Businesses Recruit for Them?
As we’ve explored in recent blogs, 2025 is likely to bring considerable change to our specialist markets. A combination of emerging new platforms alongside evolving customer expectations and behaviours will force the adaptation of existing marcomms job requirements, and create entirely new positions.
But what are some of these emerging marketing and communications roles and how can employers recruit for them effectively?
New marketing and communications roles
These new positions will reflect some of the likely focus areas for many businesses in the coming year, notably sustainability, and AI:
AI marketing and content strategists
AI will play an increasingly pivotal role for the majority of commercial businesses and will probably drive the biggest changes to the world of employment seen since the Industrial Revolution. Organisations will no doubt be keen to capitalise on its potential and will not want to trail behind competitors that are early adopters of these technologies. We’ve already noted a significant increase in demand for AI skills which has been reflected across the wider market. And particularly highly sought after are marketing strategists along with professionals in areas including brief writing and ideation whose responsibilities focus on developing detailed, market-specific instructions for platforms to enact.
