
Brand Manager Job Description | Template
Template
Department/Section: | Marketing |
Direct Reports: | Brand Executive |
Reporting Into (Line Manager): | Head of Brand |
Brand Manager Job Description
The Brand Manager is responsible for the overall image, growth, and development of an organisation’s brand. They work to ensure that the brand remains relevant and appealing to its target audience while maintaining consistency across all marketing channels.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the Brand Manager can vary, however most commonly include:
Developing and implementing brand strategies, positioning and messaging that align with the organisation’s business vision and objectives
Identifying target audiences and tailoring the brand strategy to reach the audience effectively
Overseeing the creation and execution of marketing