AI in Marketing and Communications: How Is It Shifting Demand for Skills?
It wouldn’t be an exaggeration to say that Generational AI (GenAI) has the potential to reshape almost every industry, including communications and marketing. The last technological breakthrough of this scale to affect our specialist sectors was probably the advent and increased use of email and instant communications; but AI could have an even greater impact. However, there’s an element of confusion around AI in marketing and communications versus automation and machine learning.
So, what is AI, how will it impact the sector and what does it mean for marketing and communications recruitment?
