Communications Director and other Senior Communications Managers
Reporting Into (Line Manager):
Chief Executive Officer (CEO)
CCO Job Description
The Chief Communications Officer (CCO) is an integral and multi-faceted player within an organisation. They oversee the entire strategic communications function, controlling all lines of communications between an organisation and the public. Their role can cover media relations, crisis communications, corporate reputation, and more. In some organisations, their role may also oversee the internal communications within the company to employees.
The CCO plays a huge part in influencing the reputation of an organisation, helping to create and portray a positive brand narrative and establish long-term consumer trust, to improve overall brand awareness and growth.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of a CCO can vary, however most commonly include:
Establishing long-term communications goals and objectives for the organisation which align with the overall organisation goals and drive revenue growth.
Developing and implementing communications campaigns that build favourable perceptions of the overall brand reputation.
Developing and fostering strong relationships with media representatives and investors contacts, to maximise future media opportunities for the organisation.
Working with the c-suite in decision-making processes, ensuring alignment with overall corporate messaging.
Overseeing and coordinating the budget effectively across the entire communications department.
Leading and managing the communications team to build an efficient, high-performing and valuable practice.
Essential Skills & Experience:
Outstanding written and verbal communication skills
Ability to network and build trusted relationships with external stakeholders
Confidence in public speaking
Demonstrable experience in developing and delivering compelling narratives for different audiences across a multitude of channels
Ability to be flexible and adaptable, work under pressure and to tight deadlines
Ability to lead a team in a constantly changing environment
Proven ability to effectively allocate resources and budget
Confidence in challenging and influencing others, including the c-suite, to ensure the most favourable outcomes are achieved.
Frequently Asked Questions:
What is a CCO?
A Chief Communication Officer (CCO) is an executive position responsible for overseeing all communications between an organisation and the public. They are responsible for all communications disciplines within an organisation, helping to develop and portray the brand narrative and story, build trust with stakeholders and ultimately positively contribute towards the overall reputation of the organisation.
Who does a CCO work with?
The CCO sits within the executive team of the organisation, reporting into the Chief Executive Officer (CEO). They sit at the top of the communications hierarchy in the business, and in some organisations, may work closely with other teams like the marketing department. The CCO also works closely with external stakeholders such as members of the media and investors.
How has the CCO's role changed?
The role of the CCO has changed considerably over recent years. While the communications department historically sat under the umbrella of marketing, it has become increasingly recognised valued by the c-suite as its own entity.
Organisations are increasingly concerns about their brand reputation and awareness. As technology has grown, it has become far easier for consumers to research different brands and compare their strengths. Gaining their trust and loyalty in the long-term is extra important if organisations wish to compete, and this trust is highly influenced by the messaging put out by the communications team.
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