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Demystifying Digital Transformation | Meet the Author

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Demystifying Digital Transformation | Meet the Author

Demystifying Digital Transformation with Attul Sehgal

Earlier this week, VMA GROUP hosted our latest session in the Meet the Author event series. This time, marketing, digital and data centric professionals united to discuss all things digital transformation. We were joined by the brilliant Attul Sehgal, the author of the recently published book "Demystifying Digital Transformation".

This excellent addition to the research surrounding the theme of digital transformation, provokes thoughts around best practice and utilising various business disciplines to achieve optimal and justifiable ‘transformation’. At its core, the book aims to act as a foundation of change whereby business leaders are encouraged to fully engage with their all important digital teams to dissect the noise that surrounds digital transformation, which has become somewhat of a corporate buzzword.

Meet the Author with Attul Sehgal - Hanover Communications - Tuesday 14th May 2024

Once all sat comfortably, Attul Sehgal took to the floor and engaged the audience in an energetic presentation which included some excellent personal anecdotes. Unsurprisingly, AI was a hot topic during both the presentation and the discussion that followed. Sehgal explained that not enough business owners truly understand the limitations and functionalities of AI which he argued will be detrimental to overall profitability and will only become more obvious as AI is ever more widely used.

Meet the Author with Attul Sehgal - Hanover Communications - Tuesday 14th May 2024
As always, thank you to Hanover Communications for hosting us in their fabulous event space, thank you to Attul Sehgal sharing his insights, and thank you to all our attendees for joining us.
We look forward to seeing you at our next event!


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

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