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International Women's Day 2024

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International Women's Day 2024

Let’s start this on perhaps a little unusual note: I don’t fully agree with having a day dedicated to a gender. Why? Because I want to grow up and exist in a world where individuals have the right to achieve amazing things both personally and professionally irrespective of gender; I want to live in a world where we don’t have to use our voices to overcome inequality. 
But, I recognise we still aren’t there yet. 
As a Gen-Zer, I know I owe a lot to names like Emily Davison, Bessie Coleman and Margaret Bourke-White (to name a few), and whilst I’m privileged to feel like an equal in my life, I am determined to use this platform and day to highlight the vast progress of Women’s Rights worldwide and to encourage continued progressive thinking. 
This year’s theme for #IWD2024 is #InvestInWomen, and although the word ‘invest’ might make you think money... don’t worry, I’m not asking for that, promise! I’m just asking for your time: I want you to invest a little time in reading about some of the incredible female professionals known to us at VMA GROUP and to also to spare a thought to women who perhaps continue to face unwarranted challenges in their daily lives, all because of their gender. 
Whoever you are and whatever gender you may be, I hope you can enjoy the read!  

Sian Cargan - Internal Communications Director

Known to many as the #jobfairy is an internal communications professional who has been posting a variety of internal communications vacancies for 3.5 years and her posts always include a gif that either starts a conversation or leaves you with that Friday feeling.  I know personally how grateful the internal communications community and the IC team at VMA GROUP are for this and for Sian so, we wanted to celebrate you this women’s day!

What does International Women’s Day mean to you?

I think it’s an opportunity to celebrate remarkable women throughout history, and also spotlight incredible women who are doing great things today to inspire future generations.

This year’s International Women’s Day theme is #InvestInWomen what does this mean to you?

Having benefited from great mentors, formally and informally, in the past. I would like to invest some of my own time this year mentoring a woman who is new to the industry and who might benefit from my experience. I welcome anyone to contact me who might be interested.

Who inspires you the most and do you have a female leader or comms leader that inspires you to do more, say more and be the best version of you?

I would say my female friends inspire me most. I am lucky to be surrounded by women who have followed their own paths, overcome challenges, grown, and succeeded in many different ways. And they’ve been my biggest cheerleaders when I’ve needed it too.

What is your proudest achievement to date?

I’m really proud of what I’ve achieved in my time at Activision Blizzard, it’s been such a journey from joining remotely in the pandemic, to managing our return to office and re-building the culture. There’s something special about our EMEA team. And this led to my proudest personal achievement too, as I bought my first property when I was made permanent back in 2021.

What advice would you give your younger self as a woman in the communication industry?

Take risks and say ‘yes’ to things that come your way – you can figure out how to do it afterwards. I think having this mindset has led to lots of opportunities for me and goes against what we are often told when we grow up.