​Last week Christina Fee from Fourtold was our guest speaker at VMA GROUP’s most recent event for internal communications professionals, hosted in partnership with Hanover Communications. 

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Christina shared her insights on why company narratives and CEO communications matter, particularly highlighting the critical alignment between narratives and overall brand positioning, and the potential pitfalls of a mismatch between brand positioning and CEO communications. This was brought to life with stories and case studies from her extensive 30-year career. Key learnings include:

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• Be sure to identify your key audiences and understand the personas within your stakeholder groups - who are they, where are they, what’s the journey they have been on, and what should they know, feel and do? 

• Actively listen and engage - gather as much insight as possible to understand stakeholder views and perspectives so you can tailor your messages accordingly. 

• Co-create the story with key stakeholders - this will ensure you craft a narra