VMA GROUP Recruits Marketing Role for OpenDialog

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VMA GROUP Recruits Marketing Role for OpenDialog

OpenDialog is a Conversational AI software company that was founded in 2017. Using Artificial Intelligence (AI), the software allows humans to interact with computers and machines using natural language, making it easier for customers to implement highly sophisticated conversational experiences, unlike with other traditional chat bots.

It’s no secret that the AI market is a booming one. The way in which it can add a new level of intelligence to your business and transform the customer experience, as well as saving on time and expenses in the long run, makes it an invaluable resource to utilise.

Though many companies are planning to wait for AI technology and expertise to grow and mature before they adopt it into their business, this fast follower approach may mean they risk falling behind in their industries. There’s no time like the present to begin implementing AI into your business strategy if you want to grow and remain competitive in the market.

OpenDialog’s co-founder Dean Chapman approached our Senior Consultant Jack Pascoe after a referral from another SaaS company that VMA GROUP had previously done work with.

The VP of marketing would be responsible for a wide range of duties including creating lead generation campaigns, nurturing qualified leads through email, creating content, social media presence and much more.Although SaaS is a longer sales cycle, delivering poignant content is to be a constant so it was vital that Jack found someone who had a good knowledge of the marketing funnel, as well as being enthusiastic and always contributing towards the company’s growth.

After mapping the market and reaching out to experts and those marketing VPs who have trodden a similar path, Jack reached out to Pete through LinkedIn and organised the initial digital meeting. Pete had been at a larger organisation, for nearly a decade, a company that originally employed him as a one man marketing show, this was way back when they were a startup. Pete had great success delivering on their growth expectations, through the scale up and built a successful marketing function within a fantastic tech focused business.

Pete entered the process with OpenDialog with passion to move into a fast paced sector, with everyone touting AI as the fastest adopted business technology, through three rounds with the board and a presentation too, Pete was appointed as their VP of marketing where he will, no doubt, continue his successful career.

"I was initially recommended to give Jack a call from a CMO I had worked with previously, sharing the positive experiences she had with VMA GROUP, and Jack specifically. 

I briefed Jack on our business and specific requirements for a VP of Marketing, who needed to have a broad range of knowledge and experience, with demonstrable experience l across B2B, Lead gen. and brand building and most importantly have a passion for our fast-developing business. Jack understood, the brief, identified a number of suitable candidates and continually communicated throughout the process, he listened well and has a great knowledge of marketing practices. We were provided exceptional candidates in the process and made the fantastic decision to appoint Pete. 

We are and will continue to work with Jack & VMA GROUP as our team grows." – Dean Chapman, Founder, OpenDialog.

“After spending the last 10 years helping my previous company go from start-up to global enterprise, I was in need of a new challenge. 

I reached out to VMA GROUP via LinkedIn and after an initial screening call with Jack, he intuitively had a role in mind for me as VP of Marketing at an exciting AI SaaS scale-up that he was working on. I felt the role was a really great fit and was exactly what I was looking for. Jack also recognised that and was happy to put me forward against some very strong competition, even though my profile did not meet his exact brief. Jack introduced me to one of the founders and set my expectations across the three-stage assessment process, offering me support and checking in all the while.

I gladly accepted the role and am grateful to Jack and VMA GROUP for the belief they showed in me by putting my profile forward and their support along the way.” – Peter Hogg, Vice-President of Marketing, OpenDialog.


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.