Image (005)

Key Takeaways from Internal Communications Advisory Board - Technology Sector

Back to Blogs
Blog Img

Key Takeaways from Internal Communications Advisory Board - Technology Sector

We’re delighted to have hosted our latest Internal Communications Advisory Board, this time with a focus on the technology sector. We delved into two critical topics that are front of mind for many in the field of Internal Communications (IC): the impact of Artificial Intelligence (AI) on IC practices, and strategies for navigating internal communications during redundancies. We were joined by a diverse group of Senior IC experts to explore these areas in more depth. In keeping with the theme, the following key takeaways were initially drafted by ChatGPT, with the classic human touch added in to refine, where needed.

Topic (i): The Impact of AI on Internal Communications
Recognising the Value of Human Touch:

It was widely agreed that AI, with its current capabilities, cannot replicate the authenticity and human feel required to engage employees effectively. Participants stressed the need to help senior stakeholders understand that IC extends beyond writing and that AI should be seen as a tool to enhance, rather than replace, IC practices.

Creating a Framework of Protection:

Our group emphasised the need to establish a framework of protection when integrating AI into IC. Privacy and data security were key concerns, and participants stressed the importance of complying with regulations and building trust with employees.

Embracing Technology in Conjunction with Existing Systems:

Discussion of the implementation of AI into business practice tends to bring with it concerns around ‘replacing’ job roles. The discussion highlighted the need to acknowledge that history has repeatedly demonstrated that previous technological breakthroughs, which at the time created similar concern, are often utilised alongside existing technology and systems, rather than entirely replacing them. It’s important to integrate AI seamlessly into IC processes and leverage its potential to optimise tasks like video production and generating initial drafts cost-efficiently.

Managing Skepticism:

Participants highlighted the importance of addressing fears and skepticism surrounding the use of AI in IC. While AI can enhance efficiency and productivity, it is crucial to manage expectations and communicate that AI is not a replacement for human-centric IC practices.

Topic (ii): Navigating Internal Communications during Redundancies
Addressing Employee Concerns:

The roundtable recognised the significance of considering the well-being of employees who are going through redundancies. Such employees may experience anxiety and fear, worrying about their own job security. Whilst indefinite job security simply cannot be promised in any business or industry – and as such it would be wrong to make such promises, despite the temptation of the ‘easy way out’ – honesty, transparency, and regular communication were identified as essential elements throughout the redundancy, and post-redundancy process.

Prioritising Employee Well-being:

The group stressed the need to provide support for employees not only during but also after the redundancy process. Comprehensive well-being initiatives, such as career counseling, mental health support, and skills training, should be implemented to help employees navigate the transition and build resilience.

Written by: Theo Walsh, Recruitment Consultant, Interim & Contract, Internal Communications


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes