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VMA GROUP launched its CEO report Changing Communications – the CEO experience of communications during Covid and beyond at its Advisory Board meetings in Manchester and London last week. Communications leaders from a diverse sector mix came together to discuss the findings and share their experiences of how Covid impacted their organisation across financial services, tech, NHS, sports, nuclear and retail. Despite their very different operational challenges it was clear that hybrid working and digital transformation were the biggest changes and ongoing focus for future working strategies.

VMA GROUP Managing Director Lucy Cairncross said: “What was apparent when speaking with CEOs was their reliance on their communications leader during the pandemic – they were an integral part of the core team and helped organisations navigate through the ever-changing world that Covid thrust them into. As one CEO put it – you cannot be effective as a CEO without a trusted communicator at your side.”