If I had a pound for every time I’ve faced that familiar refrain since calling time on a 20-year media career, well… I’d be writing this in Aruba by now.
But I spent hundreds of hours of that very same career banging on about consistent, honest communications so it’s about time I did some of my own!
In truth, to properly articulate why I performed my own post-Covid pivot back in the dog days of 2021 would probably fill the pages of several blogs and nobody wants that. Mid-career doldrums? Check. An unbearable itch for new adventures? Check. Professional disillusionment? Check. Rubbish pandemic? Check. The disbanding of brilliant teams? Check. A yearning for more financial & professional independence? Urge to get back to basics? Check. Early mid-life fidgets? Check, check and DOUBLE-check.
If we’re all honest, most of us will only have a handful of opportunities in our professional lives to do something different. Even less of those will come along amid a perfect storm of inclination and application. I’m forever grateful to the Very Good People at VMA GROUP for giving me a whirl.
Before joining last autumn, I’d spent 20 years in journalism, media relations & corporate comms. In that time, I remember helping to report terrorist attacks and anti-war marches. I remember operating a studio camera – badly - on a live new year’s day broadcast because we were short-s
