Adobe Stock 274413590

Institute of Internal Communication (IoIC) Profession Map

Back to Blogs
Blog Img

Institute of Internal Communication (IoIC) Profession Map

​The Institute of Internal Communication (IoIC) has recently refreshed its excellent ‘Profession Map’, a key document which summarises the essential role internal communicators play in organisations. It also elaborates on the fundamental knowledge and skills expected to fulfil the role of an IC Professional and be successful.

As the IoIC state, ‘The Profession Map Framework’ sets the benchmark for internal communication professionals and teams. It allows individuals to articulate the role of internal communication within organisations; to map skills and knowledge, identify gaps and create personal development plans; and to establish their career trajectory within the internal communication profession.’

The framework is grounded in six areas of activity, highlighting the knowledge and skills required, and separating these into the four levels at which internal comms professionals might be working within their organisation. These areas are also underpinned by a range of behaviours which internal communicators should display in order to be as successful and as effective as possible in their roles.


The IoIC undertakes consistent reviews of the framework, in discussion with its Professional Development Advisory Board, which VMA GROUP’s CEO, Andrew Harvey, plays an active role in. The Board consists of a group of Internal Communicators from varied backgrounds of varying organisations and sectors, which allows for the frameworks to consistently be effective and reflective of the current place of internal communications in the business world.


More details of the IoIC map can be found on their website and on the link below:

IoIC Profession Map IOIC, The Institute of Internal Communication


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.