TikTok might be known for stunts, pranks and quirky dances, but the social media platform should not be dismissed as a youthful timewaster. Boasting an audience of 1 billion people, lending itself the social media app of the moment, one can see it has the potential to be the Communications epicenter of the future.

The outbreak of the Covid-19 pandemic, forcing us into a national lockdown, inevitably affected the world of communications, both socially and in the workplace. Businesses had to develop and enhance their communications capabilities both internally and externally, and one thing became abundantly clear, that technology could make us feel closer, even when we were forced apart.

Over the past two years, as a result of the pandemic, business etiquette has evolved. We can see a development to a more casual form of communication in business, through applications such as Microsoft Teams, Zoom and LinkedIn. No longer fazed by a cameo from your cat or partner coming out of the shower as you conduct your weekly catch up online; locked away or not, a business cannot be effective without communication, and this can be just as powerful online.

So with this dramatic change in our methods of communication, how has this changed our styles of communication?

Our busy lives and need for instant gratification is exemplified through the popularity of short, videos and visual imagery now commonly utilised by applications such as TikTok. As online audiences crave short and visual images, the future of comms lies in short visual engagement for more memorable and effective communication. As Mary Keane-Dawson, Group CEO of