​Flexible work is here to stay, and the future is hybrid, as findings from the recent survey show that 58% of professional employees adopted a hybrid work arrangement – an increase of 12% from May 2021.

Consistently with the shift, knowledge workers across the globe now expect to have flexibility – both in terms of location and schedule. The desire is particularly strong among the historically underrepresented groups. However, we are beginning to see a growing concern that proximity bias may lead to inequalities between on-site and remote workers.

What is proximity bias?

 For many marketing and communications professionals, the biggest worry about remote work is the proximity bias – an idea that employees who have returned to the office will get ahead as they will be perceived as better workers. While it is often unconscious,