As communications and marketing teams set out their strategy for 2021, the lessons learnt from last year are at the forefront of our minds. We are arguably now better equipped to be able to handle the lockdowns, and with remote working having been the norm for almost a year, many have perfected their home working set-up.

Some communications and marketing challenges remain the same: the back and forth of lockdown decisions and their impact on business performance and further uncertainty of the implications of Brexit. For many organisations, understanding how the newly agreed deal might impact internal operations will ultimately require communications and marketing teams to be on hand to support the change.

However, there is one key distinction that differentiates this year from the last, which is recruitment in communications and marketing is starting to grow. Many organisations felt like they were limping through to the end of 2020, but it is clear now that in 2021, organisational ambitions are being laid out and new professional goals are being drawn up. Whether it’s a personal goal to be promoted, restructuring or growing your team, starting a new job, or even conquering a new skill, there is already more optimism in the air.

At VMA GROUP, we want to ensure that w