VMA GROUP is working hard to support the marketing and communications community, specifically by facilitating the sharing of ‘best practice’ and creating opportunities for marketing and communications professionals from all sectors. We’re encouraging everyone to come together to support and learn from each other, as we work through these evolving challenges together.

We have created helpful blogs, collated online resources and continue to facilitate a large number of virtual networking events and leadership discussion forums. Please do get involved and join us if you can. The more we share best-practice, the more we all benefit. We encourage everyone to freely share their ideas and experiences to ensure the marketing and communications profession plays its positive role in helping the country, organisations and individuals successfully reach the other side of this global crisis.

We have seen the world of work change in the past few months. Our professional and personal lives have overlapped, and as a result we have had to learn new ways of working. Marketing and communication functions have been impacted significantly and we have seen a major positive shift in how the functions are now perceived. 

Communications has never been more in demand or more valued, and we’re seeing this across all of VMA GROUP’s offices and networks in the UK, mainland Europe and beyond. Corporate Affairs, Communications, Internal Communications and Marketing Directors have been thrust into the spotlight like never before. They are on call 24/7, often with a direct line to the CEO/Board and their advice and counsel is constantly sought.

So many teams were working on crisis communications long before the lockdown began and have b