Top Marketing Recruitment Trends for 2020
Top Marketing Recruitment Trends for 2020
Well, what a year it has been!
VMA GROUP’s marketing recruitment team have looked back at 2019 and here’s what we think will be the top trends in marketing recruitment for 2020:
Video interviewing is on the rise
Video interviewing is becoming widespread in marketing recruitment. It has its advantages; it’s time and cost saving and grants the ability to screen a multitude of candidates at once. On the flip side, it can be a very challenging experience for the candidate and has the effect of making you feel like a number. You will be shown a question, have thirty seconds to think of an answer and then have two minutes to record your answer, normally only get one chance to do so. If you fumble in your two-minute slot, the interview could all be over. It’s pretty unforgiving and depersonalises the interview process, giving no real insight into a person’s career story, aims and personality, but its effectiveness in accessing a larger talent pool may mean that we’ll see more of it in the coming year.
This technique is already widespread across graduate level roles, where applications for graduate schemes come into the thousands. The interview process can already feel nerve-wracking to some and having to answer a question within a limited time frame only adds to the pressure. It’s also difficult to see how effective video interviewing is within marketing recruitment; here at VMA GROUP, we prefer meeting candidates face to face for interviews to understand them as people, not just as a CV. Ultimately, that is what our clients want from us, to be able to tell our candidates journeys and why we feel they are the right person for their organisation and role.
Content keeps its crown
Forget ‘Cash is King’ - in marketing recruitment and in many roles across marketing and communications - Content is King. With organisations competing for short-spanned consumer attention, the creation of content proves vital in grabbing those valuable seconds with potential customers. The marketing recruitment team at VMA GROUP has already seen a shift towards more content and social media roles being created and we only expect to see a rise in these types of roles in 2020. Organisations understand the power that online content can produce and we have seen a growth in more strategic level roles being created, such as Head of Content. We’ve also seen a greater emphasis on more back-end focused content roles, where digital marketers are needed to make sure the content is being optimised and that ROI is seen. With this, th