Greater empathy; a lasting and provoking message; emotional responses up by 25% and engagement levels increased by 2-3 times. This was just some of the powerful content shared at our most recent event hosted at Digital Catapult on the Power of Immersive Media in Communications.
What is immersive media?
Immersion is ultimately when you forget the message entirely, forget you are the audience even, and instead fall into a newly manufactured reality. Here are a few key ways in which it is delivered:
360 degree videos – also known as immersive videos or spherical videos, these are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras.
Virtual Reality (VR) – Through a headset, VR is a technology that creates the illusion of being somewhere else through computer created stimuli.
Augmented Reality (AR) – The word "augment" means to increase, extend, or make better. AR can be understood as a form of VR) where the real world is expanded or enhanced through the use of virtual elements, usually overlaying those elements on the view of the real world through the use of a visual device.
Max Cleary, Partnerships Lead for AI, Immersive & Blockchain at Digital Catapult addressed the topic of immersive content in the workplace brilliantly. He shared the challenges communicators face in cutting through the noise, and the opportunities immersive presents.
Here are some of the key points:
In the Immersive technologies market, $3bn have been invested in 2017 worldwide with an expected $120bn by 2021. There are over 1000+ companies in the UK that specialise in immersive media which represents about 10% of the global production revenues for Immersive, 4th in the world overall.
.png)
.png)