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Five Minutes With a Senior Tech Marketer, Daniela Zuin, Who Shares Her Learnings on Marketing AI Products

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Five Minutes With a Senior Tech Marketer, Daniela Zuin, Who Shares Her Learnings on Marketing AI Products

Karl Ramsaran, Managing Consultant of VMA GROUP’s Interim Marketing Practice, speaks to Daniela Zuin on her career in tech marketing and the growth of Artificial Intelligence (AI).

Daniela Zuin, a former technology journalist, has worked in various regional and global marketing roles promoting the business benefits of digital transformation for some of the world’s largest IT and professional services firms including Accenture, EDS, The Carlyle Group, T-Systems (part of Deutsche Telekom) and more recently led the launch of a brand new category of AI virtual agent for automation innovator IPsoft.

Karl: What do you enjoy about the tech marketing industry?
Daniella: It’s that wider story that captures my imagination rather than the inner workings of the products themselves. What’s particularly exciting is that technology is always evolving so the art of the possible is constantly moving to a new horizon. In turn, this means that as a marketer you are not stuck in re-inventing existing stories to inspire business leaders, but introducing them to fresh ideas.

"The more disruptive the technology, the more creative you can be in attracting the atte