Gregory Vlasveld-Lawler - Consultant, VMA GROUP

In a recent meeting with a smaller-sized asset management client, the conversation turned to how they could produce an effective, cheap marketing plan due to a small budget. As is the case with most businesses now, marketers at asset management firms are being expected to find more ways to attract new customers, retain existing ones and create brand awareness, all with limited resources.

Cheap marketing: cost-effective, not ineffective

Whilst we'd all love unlimited resources and the licence to implement big-budget marketing campaigns, the reality is that for most companies, this isn't the case. However, by persevering with simple but effective low-cost solutions, you can eventually see big improvements in your overall performance by making sure your engagement packs a punch. The changing digital landscape has opened a number of avenues that all marketers should take full advantage of; they have, to a certain extent, leveled the marketing playing field. Digital marketing takes many forms and can instantly boost your engagement for little or no money. Here are a few ideas to get you thinking:

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