It is no secret that the world of marketing is one that is dominated by talented females, yet looking around the boardrooms of most organisations, you would be forgiven for thinking that women were outnumbered two to one – or even more – by men company-wide. So why is it that the glass ceiling is so prominent in this discipline? And how should ambitious women working within marketing and communications best further their careers?

VMA GROUP recently hosted a think tank in conjunction with Nicola Green, director of communications & reputation at O2, to address the representation of women in senior roles. This event was attended by high-profile female directors from organisations including Lloyds Banking Group, Deloitte, EY, Siemens and the NSPCC, who joined together to discuss the drawbacks for women in this sector and what organisations should be doing to pave the way for the female leaders of tomorrow.

One prominent theme that arose was that women can often be much more reluctant than men to put themselves forward for the top positions. VMA GROUP's latest edit