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Flexible Hiring Is the New Holy Grail So Could It Become the Norm Any Time Soon?

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Flexible Hiring Is the New Holy Grail So Could It Become the Norm Any Time Soon?

This article was first published on PR Week, 18 June 2015. Read original article here.

Research suggests that PR and comms are among the worst industries for offering staff flexible working conditions at the point of hire. Just two per cent of all vacancies in PR, marketing and advertising mentioned flexible working, according to the Timewise Flexible Jobs Index, the first study of its kind, which studied 3.5 million job ads across 122 national jobs boards between July and December 2014 to arrive at its findings.

The frenetic 24/7 world of PR and comms has begun to change its attitude towards flexible working opportunities for employees who ask for it, largely thanks to legislation that requires all employers to consider these requests, which came into force last June.

But it is clear from the Timewise study that the industry has barely begun to consider ‘flexible hiring’ e.g. offering candidates the chance to work flexibly in adverts for job vacancies.

There is a clear hunger among PR and comms professionals for this culture to change. A PRWeek poll found that, of those who resp