The Pulse, a new study produced by VMA GROUP Asia, was designed to go beyond the average salary survey, delving more deeply into market trends and predictions and, where possible, sharing recommendations for both hiring managers and candidates. It gives us a holistic view of the corporate communications market in Asia right now, how each discipline is evolving in its own right, and relative levels of maturity compared to other more developed communications markets in which VMA GROUP operates. Each section reveals fascinating insights into the priorities for different disciplines, relationships with leaders, sought-after skills and changes on the horizon. Based on this data, we have summarised some of the most noteworthy trends and developments we believe will influence Corporate Communications in Asia over the next few years:

The Asian power base is shifting
A recent report from McKinsey on the shifting global business landscape, predicts that by 2025, almost 230 Fortune Global 500 companies will be based in the emerging world’s cities, up from 24 in 2000. We are already seeing the impact of this shift, with 24% of The Pulse respondents predicting team expansion in Indonesia, 21% in Malaysia and 19% in Thailand.