Since VMA Group opened a practice to serve the Asia-Pacific market in September 2011, the corporate communications landscape in the region has changed considerably.
The demand for skilled communications professionals is high and organizations are restructuring to enable local decision making, rather than having to revert back to a global function, often based in Europe or USA. There has also been a significant demand for internal communications specialists.
However, despite this surge in demand it is still a market in its infancy. As such, little information exists about the recruitment and expectations of corporate communications professionals across the region. This makes it difficult for both candidates and clients to effectively benchmark themselves or their organisation.
Furthermore, because it is a market unlike any other, not least because of the great cultural and language variations that exist throughout the region, data from western counterparts is often irrelevant.
This is why a study of this nature is so important. VMA Group has become the leader in contemporary analysis and data for the communications profession. This is our first dedicated study into corporate communications in Asia-Pacific. In doing so we wanted to present a market overview to help candidates and clients better understand the market and effectively benchmark themselves and their organisations. I am confident it will not be our last as the market matures.
This study provides an overview on a range of topics covering:
- Salary, bonus and benefits
- Remit and resources
- Training and development.
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