There is no doubt that social media has radically changed how we communicate with each other. Whether it’s keeping in touch with friends and family, or communicating with customers and stakeholders, it has quickly become an essential part of everyday life. It can also be harnessed as an innovative and highly effective channel for HR departments looking to find new talent.
Last week we went to see Lifestyle Services Group and were impressed to hear about their effective and easy to use ‘refer a friend’ scheme to attract people to work for them. There is nothing new about referral schemes but Lifestyle Services Group launched a good, simple app that could be used by current employees to refer contacts they thought would be suitable.
When the team looked at the demographic of the candidates that they were aiming to attract (within the contact centre) they found that the young talent they sought used smart phones and social media to communicate and this inspired them to create their ‘Get Appy’ social media app. The app has been a huge success.
‘Get Appy’ is a functional and easy to use tool, and has been nominated for awards such as the Recruiter Awards: Best Use of Technology. For every hire made through the use of the system, employees will get between £500 -£750 for their referral. The benefits for brand and employee engagement brought about from the ‘refer a friend’ scheme and the introduction of the app have also been clear – in 2011 the team recruited 49% of the contact centre staff (telesales and customer service) through the scheme.
And employees are obviously ‘appy (sorry, couldn’t resist) as retention figures have risen by 5% over the past 12 months.
Could social media be the future channel for HR departments to find new talent?
You might also like
- The State of the PR Industry in South Africa – key trends shaping business communications
- The Virtual “Big Bang Theory”
- Coco the Clown and the Man Who Wanted Windows
- VMA Group’s Digital Stars Network Event – Blog Summary