Vice President of Marketing & Communications

​Overview:

Our client, who are the leaders in their field across the Middle East, is seeking a highly creative and experienced Vice President of Marketing & Communications to join their team and drive the advertising and promotion of their company's brand and services. As the ideal candidate, you will possess a deep understanding of marketing techniques and the ability to identify new business prospects to enhance brand recognition and revenue.

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Your responsibilities will include:

• Developing and refining marketing strategies

• Overseeing the marketing team's budget and staff, and creating predictions

• You will be tasked with devising marketing and pricing plans

• Analysing consumer trends

• Identifying target audiences to build successful strategies across different channels and segments.

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To excel in this role:

• You will need to possess excellent written and verbal communication skills

• Strong project management and decision-making abilities, and a metrics-driven marketing mind

• With a keen eye for creativity.

• A Master's degree in Marketing or Business is preferred

• You should have at least 10+ years of experience in a marketing executive role

• With a deep understanding of marketing strategies, channels, and branding.

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You will be expected to:

• Enhance the marketing department's organisational structure and personnel flow to attract and retain managers, creatives, and media professionals who are digital natives.

• You will also work collaboratively across all functions to create compelling marketing that tells a story, focusing on consumer insight to validate concepts.

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Other essential requirements include:

• Proficiency with online marketing and social media strategy

• Experience with marketing automation and CRM tools

• Established contacts with media

• Familiarity with Marketo, HubSpot, and Salesforce.

• You must be able to travel as necessary and have GCC market experience, particularly with regard to penetration and growth.

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This role offers an exciting opportunity to lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. You will analyse customer insights, conduct analytics reporting, and develop proposals and recommendations on tactics, all while encouraging sales and marketing cooperation and maximising ROI. If you all are a leading Vice President of Marketing & Communications with a proven track record of success, we want to hear from you. The job location is in the Middle East, specifically Dubai, Kuwait, or Qatar