Senior Digital Marketing Manager
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Location
City of London
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Sector:
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Job Type:
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Salary:
£50k - £60k
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Contact:
Gabriel Charles
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Contact Email:
gcharles@vmagroup.com
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Contact phone:
07789873850
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Job Ref:
GC915857
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Published:
about 1 year ago
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Expiry Date:
2022-06-11
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Start Date:
ASAP
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Consultant:
ConsultantDrop
Exciting new opportunity for a Senior Digital Marketing Manager to join a world leading provider of healthcare services.
The successful candidate will be a technical marketeer, responsible for helping to shape all email and paid media strategy for the business and will have experience managing performance marketing channels & analytics.
Would suit an agency or in house applicant.
Hybrid working model with 1 day in office and 4 from home.
Key responsibilities:
Focus on PPC as key channel responsibility
Managing email lifecycle campaigns from acquisition, through to conversion, retention and reactivation
Implementation tracking of paid media campaigns from activation, optimisation and reporting
Collaboration with internal teams to create landing pages and optimise user experience
Ability to evaluate end to end customer experience across multiple channels and customer touch points
Track / optimise spend based on performance of channel activity
Plan, execute, and measure conversion tests whilst supporting with weekly, monthly and quarterly reports and analysis
Research, test and scale new customer acquisition channels, techniques and technologies
Key Skills:
Previous experience in a similar digital marketing role
Demonstrable experience leading and managing email, PPC, SEO and programmatic display advertising campaigns
Knowledge across Content (including video) and Social Media as well as current online marketing concepts, strategy and best practice
Solid knowledge of website analytics tools. (eg Google Analytics)
Up to date with the latest trends and best practices in online marketing and measurement
Bachelor degree in marketing or any business-related degree
If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV: gcharles@vmagroup.com - 07789 873850