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Senior Digital Marketing Manager

Senior Digital Marketing Manager

  • Location

    Central London

  • Sector:

    Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £50,000 - £55,000

  • Contact:

    Katherine O'Neill

  • Contact Email:

    koneill@vmagroup.com

  • Job Ref:

    KO914596

  • Published:

    3 months ago

  • Expiry Date:

    2019-10-16

Salary: £50 – 55k

Location: Central London

A creative, design lead and forward thinking organisation are seeking an experienced Digital Marketer to join their fast growing Creative & Marketing team as a Senior Digital Marketing Manager on either a contract for permanent basis, based in Central London.

Reporting to the head of Marketing, the Senior Digital Marketing Manager will have a strong grasp of current marketing tools and strategies and the ability to run digital marketing activities across a range of channels. This varied role that covers all elements of digital marketing from devising strategy to execution, and would suit an experienced digital native with a focus on SEO, analytics and email, who has the ability to put forward new and innovative ideas and drive plans through to completion.

Role Specification:

  • Work with Head of Marketing to develop investment strategy across all digital channels
  • Identify and test new digital opportunities
  • Manage performance and development of Social Media, CRM & Digital Executives
  • Track and analyse website analytics and email marketing activity reporting on a monthly basis
  • Manage SEO, & PPC agencies to achieve optimal results
  • Develop and manage lead generation and affiliate partners
  • Develop and implement always on display retargeting
  • Plan, implement and optimise paid social campaigns to drive the best results
  • Work with creative team to develop social and display creative
  • Manage all email contact strategies to drive acquisition & retention
  • Manage automated email campaigns throughout the customer lifecycle
  • Overall responsibility for website content and ensuring website is up to date
  • Work with wider marketing team to ensure that all marketing activity has a search engine optimised, digital facet

Candidate Specification:

  • Solid knowledge of digital marketing tools across website analytics, content management systems, email and marketing automation and ad serving platforms
  • Experience of planning and executing digital marketing across multiple channels
  • Data driven with strong analytical skills
  • Well versed in all the latest trends and best practices in online marketing
  • Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Agency / creative management
  • Proactive, takes responsibility, Energetic, self-motivated, positive

 

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