Our client, one of the UK’s leading and most recognised children’s charity, is hiring for a PPC Specialist to join their Digital Engagement team on a 4-month FTC.
Reporting to the Senior Digital Marketing Manager, you will support the development of paid search and display strategies in collaboration with a PPC agency.
This position is hybrid (in-office 1-2 days a week). It is a 4 month FTC with the potential to become permanent for the right candidate.
Key Responsibilities Will Include:
Working closely with a PPC agency to deliver successful paid search and display campaigns to meet the charity’s objectives
Manage an effective relationship with external PPC agency, overseeing budgets and serving as the agency’s primary contact
Use Google Analytics and other reporting tools to measure effectiveness of activity, working with the Senior Digital Analyst, Senior Digital Marketing Manager and external agency to make recommendations for optimisation
Work closely with key stakeholders across the charity to plan and deliver activity.
Develop a roadmap for future performance marketing strategies
Key Skills and Experience Required:
Proven experience developing and managing PPC and display campaigns, minimum of 3 years
Experience managing an external agency, overseeing budgets and improving productivity
Excellent copywriting skills and ability to ensure all digital marketing activity fits with the wider tone of voice
Strong knowledge of Google AdWords
Excellent organisational skills with the ability to work across multiple projects
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