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Marketing Manager, Budgeting & Planning (B2B)

Marketing Manager, Budgeting & Planning (B2B)

  • Location


  • Sector:

    Digital, Marketing

  • Job Type:


  • Salary:

    £55,000 - £60,000 (DOE)

  • Job Ref:

    JP 916566

  • Published:

    about 1 month ago

  • Expiry Date:


  • Consultant:


VMA Group’s client, a global leading bank is looking to build on the B2B Marketing Team with an astute marketing manager who has an affinity with numbers, supporting the business with managing marketing spend, supporting internal teams and verticals with measurement and tracking the budgets.

Please apply if you love to excel on excel, you have a superb attention to detail, love supporting, tracking, and measuring spend and performance alongside having a thirst for working across a wider team and being the data and monetary voice of reason. 

5 Years experience with budgets and finances within a marketing post, ideally within FS, but we will consider other business to business services. This is truly an exciting opportunity with great flexible working and benefits. If the aforementioned sounds like you, put the calculator down and apply now.

Accountabilities for Business, Customers and Stakeholders

  • Collaborate with the head of commercial operations and finance teams (both for different parts of the company) to make sure we have good financial controls and systems in place to handle all the money spent on marketing for our global business-to-business (B2B) marketing teams. This means setting up strong systems and steps to keep track of marketing plans, budgets, spending requests, approvals, bills, making sure everything adds up, and more.

  • Help the team keep accurate records of all the money spent on global B2B marketing, including the latest estimates and predictions.

  • Take care of the day-to-day management of the budget for global B2B marketing, making sure we spend money wisely and within limits.

  • Make sure the global B2B marketing team follows the three-step marketing process and gives updates when needed.

  • Be the main contact person for the global B2B marketing teams if they have questions about budgets, operations, or keeping track of marketing activities.

  • Look into whether big plans for the future make sense and should be a priority. This includes making a strong case for these plans, managing how much we need, and deciding where resources go.

  • Help with the overall planning process and guide the B2B marketing teams on what to plan and prioritize.

  • Coordinate and oversee how the marketing team deals with important business projects.

  • Provide reports and information on how well our marketing is doing. Share ideas and suggestions to make our marketing better and find ways to measure its success.

  • Question and improve the processes we already use, and make sure new processes work well and save time.

  • Lead important projects that happen soon, in the long run, and regularly.

  • Help B2B marketing leaders make decisions by giving them useful information.

  • Build connections across the company and help share the best ways to do things with different groups, regions, and countries.

Leadership & Teamwork  

  • Lead the way in infusing business-savviness into our marketing strategies, using the magic of data and technology to guide us towards success.

  • Embrace your inner go-getter and organization guru, inspiring others to do the same – no need to ask for the green light!

  • Engage in spirited listening and creative collaboration with our partners around the world. We're talking about spreading those golden strategies that work best, whether it's in the big picture, regionally, or right in our own backyard.

  • Shape your choices and suggestions using the power of data, and be ready to switch gears if the wind changes.

  • Don't just dip your toes – dive headfirst into testing and learning, and let's throw a party for every bold experiment we conquer!

  • Craft an atmosphere that's the spitting image of the brand and its values. Let's make it feel like home.

Functional Knowledge

  • Minimum 5 years’ experience of budget / financial management, ideally within a Financial Services or business to business services based institution

  • Expert-level understanding of MS Excel

  • Knowledge of the global nature of the Group’s business with strong commercial orientation

  • An articulate and strong communicator, and the ability to articulate complex issues concisely in simple language

  • Strong planning and analytical skills - able to critically consider information, identify material issues and articulate and present a well-reasoned business case within defined and challenging timeframes.