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Marketing Manager (9 month FTC)

Marketing Manager (9 month FTC)

  • Location

    London

  • Sector:

    Marketing , Interim

  • Job Type:

    Fixed Term Contract

  • Salary:

    £45,000

  • Contact:

    Karl Ramsaran

  • Contact Email:

    kramsaran@vmagroup.com

  • Job Ref:

    KR914118

  • Published:

    7 months ago

  • Expiry Date:

    2019-05-24

  • Consultant:

    #

Are you a marketing manager with a strong background in content writing / editing? My client is looking for a confident and proactive individual to ensure the smooth implementation of their marketing strategy for the year.

The ideal candidate MUST have:

  • Strong project management experience
  • Strong experience in content marketing
  • Strong multi-channel marketing experience (e.g. social media, email, intranet etc.)

Responsibilities:

  • Devise and implement integrated marketing campaigns that align to sales objectives and drive growth.
  • Manage the production of thought leadership material, including insurance market updates, industry reports, videos, infographics and blogs.
  • Manage the production of value propositions, fact sheets, product flyers, brochures, case studies and sales support literature, including development of messaging, editing, proof-reading and briefing the Creative Services team.
  • Draft social media messages to support key campaigns, events, thought leadership, new product launches and awards.
  • Work with Media Relations to position key spokespeople to comment to the press on topical issues and work with them on media releases, press briefings, op-eds and generating ideas for interview opportunities.
  • Manage and produce internal communications using all internal channels available, including colleague newsletters, CEO colleague broadcasts, town halls, webcasts, intranet and internal social media platform, Chatter.
  • Maintain and update the intranet pages.
  • Work with the digital team to ensure engaging and up-to-date content on the website.
  • Draft and execute email marketing campaigns to promote new products and new insights using Salesforce Marketing Cloud.
  • Identify opportunities for company awards and draft award entries.
  • Work with the regional marketing leaders to tailor and implement global campaigns globally.
  • Work closely with Compliance and Legal to ensure all financial promotions undergo sign off and adhere to the FCA’s Treating Customers Fairly principles and policy.
  • Provide regular updates of marketing activity and report on marketing activity for the months ahead.
  • Provide holiday cover for other marketing managers in the team.
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