Head of Digital Strategy and Engagement
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Sector:
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Job Type:
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Salary:
£65,000 - £75,000
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Contact:
Julie Mazzei
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Contact Email:
jmazzei@vmagroup.com
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Job Ref:
JAM20178
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Published:
about 3 years ago
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Expiry Date:
2021-03-12
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Consultant:
ConsultantDrop
Regulated Service Provider looking for an experienced senior digital professional to lead stakeholder communications for a large scale channel shift and engagement programme. As Head of Engagement and Digital Strategy you will work as part of the leadership team to engage a large stakeholder audience and improve their service and understanding of products whilst moving them from paper to digital solutions.
Role specifics include:
- Lead and shape digital channel strategy and engagement with employees, customers, communities and corporate stakeholders
- Build a digital channel vision and roadmap of activities
- Work closely with CEO and wider business to develop and design digital marketing propositions and campaigns
- Use digital insight to continuously improve user experience and shift customers to using digital solutions in a seamless fashion
- Ensure employees are engaged with changes and able to offer customer base the advice and tools needed
Candidates should ideally come from a financial services / highly regulated industry background and have a track record in successfully leading customer channel shift. Be fluent in all things digital and able to get stakeholders comfortable with technology and sell in the benefits.