EMEA - Communications Manager

EMEA - Communications Manager

  • Location


  • Sector:

    Communications, Permanent

  • Job Type:


  • Salary:


  • Contact:

    Lisa Macmillan

  • Contact Email:


  • Job Ref:


  • Published:

    over 2 years ago

  • Expiry Date:


Our client is a global leader in financial services. You will be a key member of the central Communications function based in London, which is responsible for all communications and reputation management for at a corporate level and for each of its investment specialists IN London and EMEA. 

The communications manager (institutional) will support the head of international communications to:

  • Manage the communications strategy in EMEA, focusing on institutional media.
  • Create a selling environment via the media for EMEA’s distribution goals by maintaining targeted high-level positive media coverage.
  • Build the reputation of in the institutional market via a proactive media relations programme and actively protect the company’s reputation.
  • Manage regulatory communications alongside the head of international communications, including Gender Pay Gap, Senior Managers and Certification Regime (SMCR) and Brexit planning.


  • Develop a deep understanding of the IM, its distribution business, the investment specialists and key people within them, with a particular emphasis on the institutional market.
  • Ensure that communications and PR are embedded as a key component of the distribution business, specifically sales and marketing campaigns in line with key strategy priorities and industry themes through strategic, innovative and creative thinking.
  • Proactively manage day-to-day PR activity for:
    • IM – Specifically the UK institutional areas (although there may be times when this individual will support on the intermediary/wholesale side).
    • International regions – assigned to the individual, although may change to gain further experience with other markets.
    • Investment specialists, with a steer to an institutional distribution bias.
  • Manage a continual creative PR programme, provide counsel on PR strategy and ensure business continuity in relation to funds/strategies and fund managers
  • Support fund managers and key spokespeople in engaging with the online and offline media.
  • Develop and maintain strong and positive relationships internally and externally, including key journalists from across the media spectrum within the EMEA region.
  • Provide solid counsel regarding the communications strategy, including reputational risk management
  • Help ensure the IM communications function provides a value-add service internally and externally, this includes continual PR agency management.
  • Help execute an effective internal communications strategy, through various platforms to converse with EMEA staff.
  • Provide and produce regular reporting to key stakeholders, including IM distribution and the different investment specialists to increase connectivity and transparency of the IM communications function.
  • Help to promote a best in class IM communications function by creating and maintaining operating practices.
  • Ensure the EMEA Communications function adheres to regulatory and compliance requirements, supported by the Compliance Director, EMEA.

Core Competencies

  • Proactive Approach
  • Self-Starter
  • Results Driven
  • Enhancing Organisational Talent
  • Embracing  Change
  • Client Orientation
  • Developing Partnerships.
  • Decision Making
  • Global Awareness     

2. Job Specific Competencies

  • Excellent interpersonal skills, combining the ability to build effective networks of relations within the business, with online and offline media and suppliers.
  • Strong communicator, who is articulate, dynamic, enthusiastic and a self-starter.
  • Excellent attention to detail.
  • Experience of meeting demands across a multiple of clients or business units.
  • Understanding of the need to establish effective objectives and priorities, as well as management of expectations.
  • Team player.
  • Ability to deliver a high level of service to internal clients and well regarded amongst journalists.
  • Fluency in European languages would be beneficial.
  • Proven experience in institutional  media strategy preferred

 3. Technical Skills

  • Previous experience in financial services, specifically asset management communications, including public relations is essential.
  • Talented PR specialist, who is results driven with the ability to execute an effective communications plan.  Requires:
    • Knowledge of media within the UK/Europe and ideally some exposure to Middle East and Africa; and
    • Existing relationships with institutional/wholesale trade and personal finance journalists is essential in the UK, and ideally internationally.
  • Good knowledge of different asset classes, including equities, fixed income and alternatives.
  • Excellent communicator with experience in stakeholder relationship management at senior level, both internally and externally.
  • Ability to run proactive media relations programmes to generate targeted positive high-level media coverage.
  • Excellent writing skills.
  • Experience to actively manage PR agencies in the UK and Europe to ensure value-add.
  • Experience in crisis management issues to minimise reputational damage.
  • Experience in event management and running proactive campaigns.
  • Ability to deliver effective internal communications platforms across a business.

 4. Qualifications

  • Educated to degree level or equivalent