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CRM Insight Manager

CRM Insight Manager

  • Location

    York

  • Sector:

    Digital, Marketing

  • Job Type:

    Fixed Term Contract

  • Salary:

    £48k + Bonus & Benefits

  • Contact:

    Gabriel Charles

  • Contact Email:

    gcharles@vmagroup.com

  • Contact phone:

    07789873850

  • Job Ref:

    GC915949

  • Published:

    about 1 month ago

  • Expiry Date:

    2022-07-24

  • Start Date:

    ASAP

  • Consultant:

    ConsultantDrop

​Superb opportunity for an CRM Insight Manager to join a national rail firm on a 12 month contract. 

York based, highly flexible working (1 day in office a week).  

We are looking for an experience CRM Insight Manager to join a UK rail company, to plan deliver and deliver our national CRM strategy. 

The role reports to the Head of Sales & Marketing and required the line management of one CRM executive.

Role & Responsibilities: 

  • Maintaining current CRM Strategy on Salesforce Marketing Cloud

  • Plan and deliver CRM activity, ensuring customer journey automations and BAU content is correct, innovative, and engaging with a clear purpose that serves value to each customer

  • Drive CRM performance through Test and Learn best practice

  • Presentation/comms to higher level management/directors/external stakeholders

  • Data and Insights 

Skills and Experience: 

  • Proven experience in a CRM or marketing communications role at managerial level for a minimum of 3 years

  • Use of Salesforce Marketing Cloud (including automations)

  • Use of Google Analytics and Datorama

  • Ability to use data and insights to drive decision making; supporting both marketing and wider customer & commercial directive

  • Ability to lead simultaneous initiatives

  • Awareness of business and commercial environment, sound understanding of customer centric thinking 

Key Skills & Competencies: 

  • Good interpersonal skills

  • Strong people management skills

  • Excellent communicator

  • Logical Thinker

  • Ability to work under pressure – to tight deadlines and expectations of others

  • Collaborative working

  • Good organisational/time keeping skills

  • Multitasker 

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

  • Free rail travel on our rail network (inclusive of partners and dependants - subject to T&Cs)

  • 75% off all other rail operators

  • Cycle to work scheme

  • 28 days holiday – not inclusive of bank holidays

  • Generous Pension Scheme 

If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV

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