​Superb opportunity for an CRM Insight Manager to join a national rail firm on a 12 month contract. 

York based, highly flexible working (1 day in office a week).  

We are looking for an experience CRM Insight Manager to join a UK rail company, to plan deliver and deliver our national CRM strategy. 

The role reports to the Head of Sales & Marketing and required the line management of one CRM executive.

Role & Responsibilities: 

• Maintaining current CRM Strategy on Salesforce Marketing Cloud

• Plan and deliver CRM activity, ensuring customer journey automations and BAU content is correct, innovative, and engaging with a clear purpose that serves value to each customer

• Drive CRM performance through Test and Learn best practice

• Presentation/comms to higher level management/directors/external stakeholders

• Data and Insights 

Skills and Experience: 

• Proven experience in a CRM or marketing communications role at managerial level for a minimum of 3 years

• Use of Salesforce Marketing Cloud (including automations)

• Use of Google Analytics and Datorama

• Ability to use data and insights to drive decision making; supporting both marketing and wider customer & commercial directive

• Ability to lead simultaneous initiatives

• Awareness of business and commercial environment, sound understanding of customer centric thinking 

Key Skills & Competencies: 

• Good interpersonal skills

• Strong people management skills

• Excellent communicator

• Logical Thinker

• Ability to work under pressure – to tight deadlines and expectations of others

• Collaborative working

• Good organisational/time keeping skills

• Multitasker 

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Free rail travel on our rail network (inclusive of partners and dependants - subject to T&Cs)

• 75% off all other rail operators

• Cycle to work scheme

• 28 days holiday – not inclusive of bank holidays

• Generous Pension Scheme 

If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV