Student recruitment, personalisation and ROI

Student recruitment, personalisation and ROI

Wednesday, 12 February 2020

18:00 to 20:00

23 Bedford Square, London

We're holding our second event with the Chartered Institute of Marketing! If you're a marketer in the education space, this is a brilliant opportunity to understand how to create and track the impact of personalised recruitment in the UK and internationally.

Jennifer Parsons, Director of Partnerships and Insights at UniQuest, will impart her knowledge from 20+ years' experience on how to develop deeper levels of personalisation. She'll share how UniQuest have been working in partnership with Clare Beckett, Director of Student Recruitment at Kingston University, to create a new level of personalisation and how they are tracking this.  

UniQuest has extensive experience of using data to improve student conversion from first point of enquiry to enrolment.

Learn how you can achieve personalised recruitment and measure your return on investment (ROI) as prospects become more difficult to track through the recruitment funnel.


Marketing, cim, Chartered Institute of Marketing