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Developing a digital communications function

Case study: Developing a digital communications function

Background

Our client, a leading communications agency with a wide range of FTSE-listed clients, was looking for a digital specialist for an initial short-term contract.

The agency offers their clients a full service across all aspects of communications, but recognised their digital offering was not as advanced as it needed to be.

This was the first time that VMAGROUP had worked with this client, and we were recommended to them by a recent hire.

What was the challenge? 

Our client realised that they needed to bring someone in who had the ability to approach the development of their digital offering in three stages, and this meant they needed someone with an adaptable skill-set.

First, they wanted the interim to audit their existing offering. Second, they wanted the interim to conduct some internal education as to what the offering covered and how it is communicated to their client base. And third, they wanted the interim to recommend and implement changes which would strengthen the offering and take the development of the function forward.

What our team did 

Bearing in mind the specific requirements of the client, our team approached our network of digital experts to talk through the role and what the client was looking for. The brief itself was flexible in terms of seniority and sector experience and, as a result, the shortlist of interim candidates we presented to the client was broad and demonstrated the variety within the market.

The shortlist was delivered within 48 hours, and an offer was made to one of our
candidates within two weeks of taking the brief.

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