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​Entain, formally GVC Holdings, is a sports betting and gambling company with an international portfolio of over 30 established B2C brands including Party Poker, Coral and Ladbrokes.

As a result of a trusted relationship with VMA GROUP, Entain reached out to our team to source an Internal Communications Business Partner. This individual would be responsible for bringing to life ‘moments that matter’ by developing content and campaigns to use across IC channels. Sitting at the very heart of Entain and working closely with key business stakeholders, it was important that the business partner had proven experience in delivering high impact employee communications campaigns for a fast, complex organisation.

Our Internal Communications Recruitment Consultant Anna Newsome conducted a search of VMA GROUP’s extensive network and sought out a candidate with a history of internal communications expertise. Anna guided the individual through the application stages, provided helpful support throughout, and ultimately the candidate was offered the job after proving a great fit for the position and company.

“A huge thanks to Anna for helping us to fill this critical role in our team with a great candidate. She took the time to understand all our needs – it wasn’t just about finding the skillset and experience we needed for our role but also finding right person for our team and business culture. Anna connected us with many outstanding candidates and was responsive and proactive throughout the entire process, from interviews to onboarding. VMA GROUP are definitely the right people to speak to when an IC role needs filling with a great candidate.”

Jamie Hiscock, Senior Internal Comms Partner, Entain


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.

Specialist Sectors
  • Internal Communications
  • Permanent

Phone 07928506606