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Female entrepreneurs: learn the rules of the game before you get on the playing field
almost 6 years ago by VMAGROUPThis article was first published in Business Connections, 20 April 2015. With almost a million small and medium sized businesses in the UK headed by females, there are now more women-led businesses in the UK than ever before. But despite this encouraging trend, more female entrepreneurs still need to learn the art of self-promotion if they are to compete with their male cou...
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How businesses can support women in leadership in the workplace
almost 6 years ago by VMAGROUPThis article was first published by the London School of Business & Finance, 26 March 2015. The Women and Work Commission recently found that if all women were able to perform to their full potential, they could contribute approximately £23 billion to the economy. Additionally, research conducted by McKinsey & Company found that companies with more women on their boards sig...
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The Athena Doctrine: Is the future of PR feminine?
almost 6 years ago by VMAGROUPThis article was first published in PR Week, 5 March 2015. Read the original article here. Two years ago a book set tongues wagging across the globe when it asserted that ‘feminine’ values could be the answer to many of humanity’s woes. The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future based its premise on a worldwide piece of research wit...
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