Insight

This article was first published in The Guardian online, 18 May 2015. Read the original article here. The PR industry might have a reputation as one long party, but there’s a lot more to a career in communications than champagne and lunches. Competition for jobs can be fierce, particularly in the graduate market where getting that first foot on the career ladder can be a dau...

This article was first published in The Guardian online, 4 May 2015. Read the original article here. The fight for gender equality must start early “I still meet a lot of women and men who believe that boys should be brought up in a completely different manner from girls,” says Dasha Amrom, founder and managing director of Career Coaching Ventures. The panel agreed that both...

The article was first published in HR Review, 29 April 2015. Read the original article here. The relationship between traditional HR and communications has, for some time, been a fluid one. However the advent of ‘Engagement’ as a dedicated objective – rather than simply a by-product of an Internal Communications strategy – means that the line where PR ends and HR begins is b...

This article was first published in Business Connections, 20 April 2015. With almost a million small and medium sized businesses in the UK headed by females, there are now more women-led businesses in the UK than ever before. But despite this encouraging trend, more female entrepreneurs still need to learn the art of self-promotion if they are to compete with their male coun...

This article was first published by the London School of Business & Finance, 26 March 2015. The Women and Work Commission recently found that if all women were able to perform to their full potential, they could contribute approximately £23 billion to the economy. Additionally, research conducted by McKinsey & Company found that companies with more women on their boards sign...

This article was first published in PR Week, 5 March 2015. Read the original article here. Two years ago a book set tongues wagging across the globe when it asserted that ‘feminine’ values could be the answer to many of humanity’s woes. The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future based its premise on a worldwide piece of research wit...