Marketing Analyst Job Description

SEO Specialist Job Description | Template

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SEO Specialist Job Description | Template

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Department/Section:

Marketing

Direct Reports:

No Direct Reports

Reporting Into (Line Manager):

Digital Marketing Manager

SEO Specialist Job Description

The SEO Specialist is a key role sitting within the digital marketing department, responsible for improving a website's visibility and performance in search engine results. They implement techniques to optimise content, technical aspects, and user experience, improving search engine rankings and driving organic traffic to support business growth.

Day-to-Day Duties:

Depending on the size of an organisation, the responsibilities of the SEO Specialist can vary, however most commonly include:

  • Developing and executing a strategy for both on-page and off-page SEO.

  • Conducting keyword research to guide content creation and identify opportunities for optimisations

  • Performing S