The PPC Specialist is a key role sitting within the digital marketing department, responsible for developing, managing, and reporting on PPC campaigns across a variety of different channels. They ensure all campaigns are effectively optimised to deliver a return on investment and align with wider business objectives.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the PPC Specialist can vary, however most commonly include:
Conducting thorough keyword and audience research to create targeted PPC campaigns
Developing, implementing and managing PPC campaigns across a variety of different digital channels
Overseeing and monitoring existing campaigns to identify opportunities for improvements, and optimising accordingly</
