VMA GROUP is delighted to host The M&A Comms Masterclass, the first in our series of virtual ‘lunch and learn’ webinars.
On 25th January at 12:30pm GMT we’ll be discussing all things M&A, with guest speakers Tabitha Aldrich-Smith, VP Marketing & Communications Eutelsat OneWeb and Monique Simpson, Communications Lead Eutelsat OneWeb, discussing how they navigated the complexities of a recent multibillion-dollar merger and the strategic communication tactics they applied to make sure it was a success.
Following the presentation, there will be a 20-minute Q&A session, offering attendees the opportunity to delve deeper into the intricacies of successful communication strategies during M&A activity.
Tabitha Aldrich-Smith, VP Marketing & Communications, EutelSat OneWeb
From rockets to royal wedding cakes, Tabitha is an award-winning marketing communications leader who creates authentic corporate narratives to stand the test of time.
Tabitha has been with OneWeb for 5 years, leading the marketing communications from early funding stages, awareness raising, external and internal communications during special situations such as Covid-19, Chapter 11 and the Russia-Ukraine war and designing the amplification for all OneWeb’s 19 rocket launch missions.
Tabitha is responsible for the development of the OneWeb brand, including Responsible Space which has become an industry standard, the comms for the completion of the global constellation and 360 degrees marketing and communications (across PR and social, internal, board, brand, customers and partners).
She initiated OneWeb’s B2B partner program to support more than 50 distribution partners and initiated NPS measurement and a marketing digital hub and performance dashboard for the organization.
Tabitha was previously Global Communications Director for emerging market telecom company Millicom, Group Communications Lead for Whitbread plc and Head of External Communications for Samsung Europe. We look forward to hearing more about the role of communications in designing and delivering communications and operational integration during the recent multi-billion dollar merger between OneWeb and Eutelsat and its subsequent London listing of the new company.
Monique Simpson, Communications Lead, EutelSat OneWeb
Monique is a high-impact communications powerhouse, with 10 years’ experience across internal, external, partner, customer and B2B corporate communications.
With strengths in crisis/risk management and change projects, Monique has managed the reactive communications during a live terrorism event, several civil defence emergencies, instances where business revenue has plummeted by 98% overnight and rocket launch anomalies.
Proactively, Monique has delivered internationally award-winning diversity and inclusion communications programmes, viral aircraft safety video campaigns, and most recently, a $3.4B international merger for the world’s first multi-orbit satellite company, Eutelsat Group.
Monique was brought on at OneWeb to develop and implement the Internal Communications strategy for the merger to inform, engage and connect 2,000+ employees across all corners of the world.
Hailing from New Zealand, Monique brings a unique authenticity to her communications, winning hearts and minds along the way. With a people-centred, transparent and uncomplicated communication style, she harnesses the power of relationships to energise any project she is working on.
Having worked within both public and private aerospace, insurance, aviation, TV and FMCG industries, Monique brings a distinct depth of knowledge and a ‘get the job done’ attitude to her work.We look forward to having Monique along to share her insights from her work done on the Eutelsat OneWeb merger during our upcoming webinar on M&A.