‘Why to leave a company, role, relationship… and when to stay?’
I love VMA Group – now, as their NEW Marketing and Comms Manager, I’m aware of my possible / probable bias, or assumption of such at least, but I REALLY do – I am a truly engaged employee.
Why? Well, there are, as you’d imagine, a good many reasons and as I was asked to write this blog post -explaining my change in role- I began to see the correlation between what, in my opinion, makes VMA Group great –and why I stay- and the generally accepted ‘crucial components’ (according to popular Gallup research) to achieving a high-performing company culture:
Clear purpose and common goal
Our team of 65, whilst geographically dispersed -with offices located across the UK, Mainland Europe, Asia-Pacific and Africa- share a common goal; we are all working to maintain our position as the leading global recruitment and training specialist for corporate and marketing communications.
We ALL aspire to be the best in our respective fields / instantly recognisable in our regions.
Structure and support. Reward and recognition
We have a clear management structure and reporting lines, with an effective performance management process that is based on defined standards at the individual, team, departmental, and organisational level, as well as a transparent reward system (for both customer-facing consultants and our support functions) – we know what is expected of us and that we’ll be recognised and rewarded for our hard work and achievements. We are as supportive of each other as we are with clients and candidates, and always celebrate our successes together.
Simple and straightforward
Our internal structure reflects our external offering, with individual practices for each communications discipline (external comms, internal comms, marketing comms etc.) making it easy to navigate and therefore simple to identify the most appropriate point of contact…
Enabled and empowered
We are enabled, with the right tools, and empowered, with the right attitude, to deliver exceptional customer service – ensuring we meet our clients’ expectations, delivering them the highest calibre comms talent -on brief and budget- and helping our candidates to identify and secure their next communications role, propelling their career in comms forward.
Calling a candidate with that dream job offer is just about the most rewarding call you can ever make!
Communication and collaboration
And as a specialist corporate and marketing communications recruitment company, we take communication and collaboration, both internal and external, very seriously! We need to be seen walking the talk.
With an unrivalled network of communications professionals, globally, we maintain consistent contact through our local events, e-marketing, website, social media channels and surveys, having regular conversations, seeking their opinions and feedback and sharing our own studies and contemporary analysis and data for the communications profession, with them – it’s definitely what differentiates us and was the reason I joined VMA Group from a role in internal communications; VMA, unlike other recruiters I’d dealt with (naming no names), were focussed on finding out about me, both my experience and aspirations, and then finding me the right role – not coercing me into applying for vacancies that were neither appropriate nor appealing – and so when I was asked to join the VMA team, taking up a recruitment role to identify the ‘rising stars’ of internal communications, I knew it was a company that held similar values and ideals to myself and one that I was keen to continue to work with / for… And so, I took them up on their offer…
Having spent more than three years in the role, learning recruitment best practice and successfully placing internal comms candidates into a range of organisations, and by then accruing more than eight years internal communications experience, I was keen to find a new focus, whilst capitalising on the skills I’d developed, the knowledge I’d gained and the community I’d built – it was then that VMA offered me the opportunity to further develop their Digital Comms & Social Media Practice. As an agile business, we’re able to rapidly adapt to the changing landscape, ensuring we continue to best service the needs of our clients and candidates, and as everyone was talking about ‘digital’, our clients, on how best to attract and retain digital comms talent and our candidates, on what skills they would need to stay current and exploit the opportunities arising from this rapidly evolving discipline, we knew that we could add value.
Romancing the role
A year on, and through my research, taking of client briefs and candidate interviews, it became apparent that integration, of digital into existing communications functions and roles, was the way forward, and so, in parallel, we integrated Digital Comms and Social Media into our existing External, Internal and Marketing Communications Practices.
Having had some phenomenal conversations and been inspired by the possibilities that digital presented, I began to crave a return to comms – I had always said that joining VMA Group was win-win and that if I ever did want to take up comms role I was in the best possible place! And so it proved… When I approached my managers to discuss my desire to move on from VMA and to find a communications role they were incredibly supportive. And then my CEO had a lightbulb moment… we were, ourselves, looking to recruit a replacement Marketing Manager -I was actually supporting the resourcing- but given my background in communications and my knowledge of VMA Group they decided to rework the role to suit the company’s need and my skills, with a view to me developing into the strategic element as I progressed. I got the return to communications I wanted, without having to leave the company I love!
And so, in answer to my original question ‘Why to leave a company, role, relationship… and when to stay?’
Stay if you feel your personal values are mirrored in the company culture and you are continuously challenged and offered opportunities to grow and develop (you still feel the love), leave if you don’t (the romance is over) – my VMA Group consultant colleagues will be very happy to discuss…
By Michelle Morgan
Marketing and Communications Manager, VMA Group
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