What’s next……a PR Agency??
Whether you work in-house or at a PR agency there are plus points and drawbacks, so it’s a good idea to think about what would be the best choice for you and your future. A PR agency is all about variety, often working across multiple clients in different sectors.
PR agencies often get a bad rep for the long hours, lower pay and stressful environment when in all honesty you could get this anywhere, agency or in-house, it depends on where you go! That is why when choosing your next career move it is important to talk to experts in the industry so that they can guide you in the right direction to match your experience and personality to the right agency.
Working with a variety of clients in a diverse range of industries gives you a great insight into all areas of PR. No day is ever same in an agency, whether you are meeting clients, having a coffee with a journalist, putting together a proposal for a new business pitch, advising clients on a crisis, pitching to the nationals or coming up with creative traditional and digital campaign ideas – there is never a dull moment.
You can often progress your career more quickly in an agency too. Opportunities tend to come up in agencies for promotion more often than in-house, due to the internal structure. The war for talent seems to be stronger in agencies than in-house and agencies work hard to offer interesting roles at competitive packages. Many of our clients regard agency experience very highly as it shows an adaptable, quick-thinking and creative individual, all crucial qualities for a successful PR professional. So when you are thinking about your next move, whether you are early on in your PR career or well-established, it is well worth giving the agency route serious thought.
To find out more about a career within a PR agency or if you would like some advice about the best next step for you, please do call our agency expert on 020 7436 4243.
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