VMA Executive – farewell to 2014
It’s that time in the calendar when teams within businesses all over the globe look back on a year of activity and flag up the highs, the lows, the wins, the losses etc. Trying to summarise a year in 300 words is no mean feat but here goes. The VMA Executive team has worked across a range of sectors over the year but there are some notable trends which have emerged through the course of the year. Not surprisingly, extractive companies have been less evident on our client sheet this year; names in healthcare, technology & property/construction more prevalent and financial and professional services still very much there, but not to the same extent as for our colleagues in our Asia-Pacific offices. We continue to forge new relationships and strengthen existing ones with the mid-cap companies as they have sought to expand teams or bring senior communications, marketing and investor relations professionals on board, in some cases for the first time. We have consulted on several IPO appointments and have spent more time in the B2C and Consumer markets in 2014 – 2015 is looking to be busy and successful in this area for the team.
As always at this time of year the business and finance pages are full of Editors-as-soothsayers, attempting to predict the key trends for 2015. Aside from the election, and the fact that London will not have a white Christmas this year, there are few certainties, except that there will always be something kicking off somewhere to give investors the jitters: the oil price, the Eurozone, a coup, a strike, currency fluctuations, flat-lining growth forecasts, too much sunshine in the wrong parts of the world… The stars will never be completely aligned!
VMA Executive will be launching some new initiatives specifically designed for our Director-level community so do keep an eye out for those. We are feeling cautiously optimistic about improving market conditions both here and in other geographies. Only time will tell of course but there is a great deal of positive sentiment amongst our clients and candidates and we are looking forward to a busy and successful 2015.
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