The Virtual “Big Bang Theory”
A question that keeps coming up a lot nowadays is ‘Are you on social media?’. Indeed, I’m very much a part of the social world, but not completely. I’ve limited where I have a presence and what I choose to share with my network of contacts, colleagues, friends and family.
I think I’m in the majority group of being an intermediate/expert on Facebook, LinkedIn and Twitter. I handle all three platforms (plus YouTube, Pinterest and Google +) on behalf of VMA Group. However, and let’s be honest, although LinkedIn is a great social platform for my career, in my personal life I use Facebook and Twitter for the moments when I’m bored and want to be nosey.
You all may have noticed (unless you live under a rock!) the craze that social media can cause. Whether it’s a hashtag (#) for a charity fundraiser event, a video featuring an owl doing a catwalk or any other crazy internet sensation, it can trend in seconds around the world (my personal favourite #justsaying). It’s then spoken about for days. In my office it was the great debate around that dress, ‘Is it black and blue OR white and gold’ we all saw something different.
Today, I came across a new one ‘The Tube Quiz’ which was sent to me by a friend. The challenge was to figure out the emoji tube/train stations, sounds simple right? Well, that’s what I thought! Don’t get me wrong, it was easy at first…until number 12! (You’ll see when you give it a go). I couldn’t for the life of me figure out what it was, so I went to my old friend, Google, to try and get the answer. Lo and behold it was already trending online and millions of others were trying to figure out the mystery station that was number 12.
Being part of a marketing team means keeping up with what’s out there and how people are connecting, or even just knowing what’s holding their attention.
Social media can either be fun or daunting, it depends how you approach it, and what you want to gain from it. There are so many different platforms to choose from, all offering different ways to achieve maximum ‘exposure’ whether it is for your company or personal branding and then ‘engagement’ with those you want to connect with.
At VMA Group, I spend my mornings updating our audiences online about the marketing and communications industry then, throughout the day, engage in different conversations with our followers across a range of platforms. This part of my job gives me an opportunity to learn endless amounts about the industry that I’m in, but as well as this, how people out there who barely know one another engage in deep and insightful conversations on pretty much a daily/hourly basis.
It wasn’t easy for me at the beginning. I mean, I didn’t think I was awful at using it for myself but when it came to posting on behalf of my company, I never knew what to share or even what to say, especially when Twitter limits your characters (The struggles in life!). VMA Group produces surveys, reports, events etc. which made it much easier, it gave me a starting point, from there I was able to build an opinion on certain topics that I found interesting and wanted to hear others thoughts on.
From then to now, we have over 10,000 followers on LinkedIn and over 2,500 followers on Twitter, who enjoy and engage with what I post, and feedback their own thoughts and opinions, often with offers to get more involved with our company/community. As VMA Group’s social media handler I do feel quite popular!
Some of you may ‘shy’ away at the thought of using social media because you just don’t know where to start or what to say, but everyone has an opinion, that is your starting point! Ask yourself, what your interests are and share that with your network, it will create conversations with people from all parts of the world that share the similar, or even opposing views, they might add to it, question it and most definitely share it, which then builds your network. The best part is that it’s free PR, so why not do it? Like they say, ‘You won’t know unless you try’.
The point of this post is that the digital world is the “Virtual Big Bang theory.” It has gravitated most of the world population to its core, and kept them together in one bubble, even though they are millions of miles apart.
Join in, discover new things and become a fan, I promise it will be fun! #justsaying
By Ayesha Desai
Marketing Executive, VMA Group
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