The Future is Digital
Why is it that the older you get, the faster time seems to fly? I still remember when I was 10 and an hour felt like a lifetime. This time last year I was graduating from University, avoiding all thoughts of ‘working life’ responsibility and holding on to what was left of my higher education lifestyle. For the majority of us graduates, we struggle with direction in terms of career choice. My advice has always been to find out what it is you enjoy and what you have genuine interest in and you cannot go wrong.
For me, advancing technology and new media platforms have always held my attention, particularly social media. Watching how these new platforms are evolving the ways in which we build and maintain our relationships both personal and professional fascinates me and now seeing how companies of all sectors and sizes are using it as a means of internal and external communications is fantastic. With 74% of consumers relying on social media to influence their purchasing decisions and 97% searching for local businesses online, social media is more important for business than ever – and there are no signs of it slowing. Even in terms of recruitment, 93% of employers are using professional social network LinkedIn as a resourcing tool.
Results from indeed.co.uk job trends research have shown that Social Media is number 10 on the up and coming jobs showing a speedy growth in the variety of roles and who would question why? Going digital is appealing for many different purposes, for example, customer service; companies are using social media to connect with their audience for real time response to complaints and compliments developing brand awareness and likability.
This knowledge of when, why and how to use social media to target a strategic and specific audience for effective business are key elements to marketing strategy, introducing more analytic positions such as social media SEO (Search Engine Optimization) specialists. Another example of a new breed of role is that of the Social Media Photographers and Videographers; visual content is growing in importance following the increase in popularity of sites such as Instagram and Pintrest to connect with consumers.
Having secured my first permanent role at VMA Group, specialist communications recruitment agency, launching a fresh, new Digital Practice my interest is twofold and this is promising news. We have an exciting few months ahead of us with plans to develop a strong online identity and an unrivalled contact base and talent pool through social media campaigns, video profiling and a range of digital networking events, including the EC Showcase taking place in October. Here at VMA I’ve been given the opportunity to delve into the areas which I feel passionate about and have had excellent exposure to business strategy and marketing along with developing my knowledge of the communications industry. I’m thrilled to be at the centre of this work on the Digital Practice – no longer am I a closet social media fanatic – I’m out! And looking forward to further exploring the digital landscape and meeting like minded digital enthusiasts.
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