Stepping into the World of Marketing
Hello readers and welcome to my first ever blog post! This blog follows how I found my first real experience in a marketing department of a company, in this case, VMA Group.
Before I went into the job I had little to no experience of what a marketing job was like, what it would require and what could I gain from it. I had a perception that marketing would be working in bright coloured offices planning the next massive advertising campaign. I thought it would be all “lights, camera, action” during the day, and then and online and gaining lots of followers, likes and shares. However, I knew I had to open my eyes first, knuckle down, and work my way up from the bottom like everyone else.
One thing that struck me at VMA Group was how much more there is to a fully functioning marketing department than just advertising. Before my time here I thought that I wanted to pursue a career in “advertising”; and I thought marketing was just that. But I think I would like to change that now, what I want is to further myself and solidify a career in Marketing.
When the wonderful people at VMA Group gave me an opportunity to join their marketing department I felt privileged! I already knew that VMA Group was a global communications recruitment agency that had its operations in the UK, Europe and Asia, but not much beyond that. Now I have my first real glimpse of how a marketing is department operates, what I learnt from VMA Group will help me a whole lot, both in looking for a permanent position, and in building my career.
What did I learn?
- I learnt that firstly marketing is not just advertising; it is just a part of a much much wider marketing mix. Marketing permeates so many different areas and is an incredibly dynamic field, never staying static. It channels so many ways to capture customers, it’s not just the short promotional clips we see between TV programs!
- I learnt the real value of preparation, what I mean by this is when you are a student you will always hear “planning is everything”, however, you just brush that off as an opinion. It is not an opinion, now I feel that it is LAW. I was told “working in marketing, you learn to work around meetings” – be fully prepared for whatever may come your way, be prepared to consult the business , and be prepared to have a significantly increased workload with lots more tasks and projects added to your to-do list!
- I learnt that by doing additional things, properly I may add, you are working towards perfection. No one is ever perfect but I sure as hell am going to try to get as close as humanly possible.
- I learnt that being a big company with great online presence, getting thousands of likes, comments and shares does not come easy. A social media marketer has to take their time, meticulously choosing which things to post, taking into account how relevant and interesting each element is. You see, however, although time and care has to be taken, they still get all of their other work done on time which taught me the next point…
- That I have to be efficient, organising my time sufficiently and being productive and not just doing one thing all day.
A lot of the tasks I completed during my stay at VMA Group were administrative- organising calendars, proofing marketing collateral, readying meeting rooms and some data entry. However, the one thing that surprised me the most about my time at VMA Group was how I didn’t actually find any of these tasks at all boring – MIND BLOWN!
I surprised myself big time. I guess I realised how much I like just being able to work in a marketing department, and the best thing is that all those little tasks I did clearly had a purpose, such as preparing an event, finding interesting articles to share on social media, or checking over an email marketing list.
I firmly believe that I gained so much more from VMA Group than they gained from me; then again maybe I am being humble. I am certain, however, that I want a job in marketing, I want to be part of a team, and I want to spread the word of my company, whether I own one or work for one.