South Africa – Communications jobs set to rise as companies look to African expansion
South African communications professionals are very positive with almost 60% feeling that the role of communications is likely to increase in their businesses within the next two years.
This positivity highlights the increasingly strategic role communications plays across a number of business critical areas; such as reputation management, internal communication and leadership training.
The research, carried out by corporate and marketing communications recruitment & training specialists VMA Group Africa, collected data from senior communication practitioners around salary, spend, recruitment patterns, growth plans and skills development.
Over 40% of respondents said that their companies were looking to expand the communications function into other key African locations. Despite a tough economic climate and low GDP growth, just over 60% of organisations are looking at expanding their communications teams within the next two years. This is underlined by VMA Group’s European offices’ research where 40% of global organisations said that they already operated in Africa and a further 6% indicating that geographical expansion would be most likely into Africa.
A quarter of respondents felt that skills shortages were a key concern and almost half (49%) felt that creative and strategic thinking development in order to identify business priorities and build the strategic framework was a key priority. Other skills development areas included employee engagement, change management, the use of technology and influencing skills.
Interestingly one-out-of-five respondents (20%) said that their top method for finding a new role is still through recruitment consultancies. Over half (55%) of jobseekers took under three months to complete their job search – a reflection of the local economy.
In terms of motivations to move job, 45% moved due to enhanced career development opportunities – only 14% moved for a higher salary alone. Interestingly, 40% of respondents had become incumbent in their current position through a recruitment consultancy.